Drink Consulting

Most beverage consulting companies only focuses on one aspect of a beverage lifecycle: formulation, development, production, distribution, marketing, or sales. Some are even more focused, concerned with drink label designs, beverage packaging, and bottling or syrup production. Most lifecycle consultants are involved in beverage management. A consultant is an expert or a professional in a specific drink market that has vast knowledge of the beverage industry. A consultant engages with multiple and changing clients who then gain a deeper understanding of the beverage, including product improvement and brand recovery. Process improvement helps companies boost their profitability by means of quality and environmental management systems. Clients who lead projects, train staff, and guide the implementation of change through strategic objectives are using the results-motivated resource of process improvement. Sometimes a project seems troubled from the start, but these issues are often times not the fault of the business. Once a project is in trouble, it is even more difficult to get it back on track, especially when profit begins to erode. One must ask, will a consultant help or hurt?

Diet Drinks

Diet drinks, sometimes known as light drinks and are sugar-free, naturally or artificially sweetened, non-alcoholic beverages typically marketed to health-conscious people, diabetics, athletes, and other people who want to lose weight or stay fit. Many diet drinks are carbonated. Aspartame, known by the brand name NutraSweet, is one of the most commonly used artificial sweeteners. Many Americans choose to consume soft drinks morning, noon, and night. They are tasty drinks, available everywhere, and are relatively inexpensive. Unfortunately, for most Americans, soft drinks are also a prime source of extra calories that can contribute to weight gain. Using artificial sweeteners in soft drinks instead of sugar or high fructose corn syrup offers an advantage by sidestepping common problems associated with weight gain or diabetes. Artificial sweeteners contain zero carbohydrates, no fat, and no protein, so they do not directly influence caloric intake or blood sugar levels. The bottom line is switching from sugar-sweetened soft drinks to diet drinks cuts calories. The FDA approves the use of five artificial sweeteners. Gram for gram, each one is sweeter than sugar. Approved sweeteners include: aspartame (Equal, NutraSweet), which is 180 times sweeter than sugar; acesulfame-K (Sunett, Sweet One), which is 200 times sweeter than sugar; saccharin (Sweet'N Low, Necta Sweet), which is 300 times sweeter than sugar; sucralose (Splenda) which is 600 times sweeter than sugar; and neotame which is 7,000 to 13,000 times sweeter than sugar. Tooth Decay Regular soft drinks contain a lot of sugar, which can cause cavities. Diet soda is naturally or artificially sweetened and does not necessarily contribute to cavities. Soda pop is a sweetened, acidic, often caffeinated, carbonated drink. Regular soda pop is sweet because of different kinds of sweeteners whereas "diet" pop is sweet because of added natural or artificial sweeteners. Every year the average American consumes 45 gallons of soda. Adults are just as prone to tooth decay, despite well-developed and well-calcified tooth enamel. Soft drinks can be double-trouble for teeth. More than sugar, the acids in many popular soft drinks contribute to tooth enamel decay and make teeth more prone to rot.